Up to this point, we have explained how design thinking works and its foundations, but we have not delved into how different organizations from the public and private sectors have utilized this methodology to implement solutions. Let’s explore some success stories, particularly in the influential technology industry and relevant public organizations in society.

In the technology sector, notable companies such as Apple, IBM, and SAP have placed design thinking at the core of their operations. Examples of successful implementation can be seen in IBM’s innovation lab, known as “IBM Design Thinking,” where they help companies deliver user-centric solutions.

In the public sector, design thinking has been applied to cases such as educational reforms in Latin America and by social organizations providing services in Africa and Southeast Asia.

It is through the implementation of this methodology that highly effective results are achieved, as it rigorously outlines how to approach the challenges faced by companies and society at large. This involves refining elements that transcend the physical aspects and delving into the emotions of the people for whom the solution is intended. It requires a realistic delimitation of the project’s scope and a solution that strikes the ideal balance between the desirability of the product, service, experience, or strategy to be designed, its feasibility, and its viability.

In this way, as Brown asserts, “The mission of design thinking is to turn observations into insights and insights into products and services that improve lives.”