La Previsora had the mission of generating peace of mind, trust, and well-being for its clients. To achieve this, it offered a wide variety of insurance products for end customers, which couldn’t be excluded from a digital transformation.
Therefore, we partnered to create a company-owned digital tool—a mobile app and website that enabled users to self-manage their car and home insurance.
La Previsora S.A. is a national mixed insurance company with over 60 years in the market. Due to its experience and trajectory, they have built over time a significant portfolio of insurance products for both the public and private sectors
Colombia
Insurance
User experience | User Interface | Product design | Experience design
We designed a mobile app that enables end customers (insured individuals) to self-manage the subscription and request various services for vehicle and home insurance policies. Through the app, they can quickly and easily request assistance, ask for a driver, access a section for complaints and suggestions (PQRS), view frequently asked questions, and its main distinctive feature is the presentation of claims. Additionally, the implementation of the web channel serves as support and ensures the completeness of services.
A modern and company-specific application, enhancing the experience and portability for customers.
Improved efficiency in response time from both subscribers and issuers of claims solutions increased.
Comprehensive structure that allows the unification and integration of other policies.
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