On International Women’s Day, we want to recognize and celebrate the fundamental role that women play in all areas revolving around technology, including USER EXPERIENCE (UX), WHICH AT ASESOFTWARE, PLAYS A CRUCIAL ROLE IN ENSURING THAT SOLUTIONS ARE SUCCESSFUL from conception to adoption.

Women have been leaders and pioneers in driving the adoption of IT solutions in UX. The focus on user experience aims to ensure the satisfaction and ease of use of digital products or services and has become a vital field in the world of technology.  

The female perspective brings valuable diversity of approaches and solutions to the design of digital products and services. Women have a unique sensitivity to understanding the needs and desires of end-users that is inherent to them, allowing them to create inclusive, intuitive, and user-centered experiences. Their contribution to UX goes beyond visual design. It encompasses aspects such as user research, information architecture, and accessibility, all fundamental elements for the success of any digital product or service. 

Let’s explore the history of some women who have been relevant in this field: 

• Donna Spencer: Author and UX consultant with over 20 years of experience, Donna Spencer has led numerous user-centered design projects and is internationally recognized for her work in information architecture and usability. 
• Susan Weinschenk: Psychologist and UX consultant, Susan Weinschenk is an influential figure in the field of design psychology and online persuasion. She is the author of several books on the subject and has advised leading companies on improving user experience. 
• Kim Goodwin: Author of “Designing for the User: Processes and Principles for Creating Fantastic Experiences,” Kim Goodwin is a leader in the field of user-centered design and has worked with companies such as Yahoo!, Intuit, and Microsoft. 
• Karen McGrane: Consultant and expert in digital content, Karen McGrane is an advocate for responsive design and user-centered content strategy. She is the author of the book “Content Strategy for Mobile.” 
• Indi Young: A pioneer in user-centered design, Indi Young has been an influential voice in the UX community for over two decades. She is the author of “Mental Models: Aligning Design Strategy with Human Behavior” and has advised companies such as Microsoft, eBay, and LinkedIn.

On this Women’s Day, we celebrate the invaluable contribution of women to the field of user experience. Their creativity, empathy, and dedication have raised the quality of thousands of digital products/services, and their leadership continues to inspire future generations of professionals in the UX field.  

As we move towards a more inclusive and user-centered future, it is essential to recognize and value the crucial role that women play in creating meaningful and memorable digital experiences.

We join in commemorating and celebrating the role of women in society!