CASE STUDIES

PUBLIC HEALTH WELL-BEING

Medilabb

challenge

Connecting qualified personnel to perform specialized procedures and processes with those in need or with a family member or friend. The main challenge was to bring this technological solution closer to people with limited access and understanding of it, and to optimize a quality service accessible to everyone.

Client

Medilabb is a startup born from a current issue faced by the elderly population in the country regarding medical procedures that are time-consuming and involve long-distance travel, putting this vulnerable population at risk.

Country

Colombia

Industry

Healthcare

Services provided

User experience | User Interface | Product design | Experience design

Solution

Understanding the service, the market, and the target user to strengthen the business model with the possibility of managing the service comprehensively and centrally from the backstage to the frontstage, ensuring the sustainability and scalability of the business, and thus enhancing the value delivered through the web app.

The solution offers tools and functionalities that enable users to request, track, and complete a process, thus fulfilling the service cycle with the support of the application.

IMPACT

The use of the platform was encouraged by empowering an identified profile and providing them with the possibility to create different users to include those members of their family or social circle.

A standardized process of care and support that centralizes and comprehensively manages customer data, operations, and employees.

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