PROJECTS

ECOPETROL-ARIBA

Colombia

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CHALLENGE

Identify gaps and/or improvement opportunities in the digital product to address them from early stages.
Enhance the user experience to facilitate the transition to a new application.
Identify barriers and facilitators for users to assist in building a digital adoption strategy for the application.

Client

Ecopetrol

Country

Colombia

Industry

Oil & Gas

Provided solutions

UX | UI | Product design

SOLUTION

We evaluated the user experience on the prioritized platform based on heuristics principles from the Norman Nielsen Group and key business KPIs. We validated the current state and highlighted key improvement opportunities.
We assessed the platform’s accessibility through a UX research perspective, following recommended practices of WCAG 2.1. We identified improvement opportunities in both user experience and code.
We defined user characteristics by leveraging insights from business understanding and survey data, among other sources.
Drawing from user evaluations and tests, we presented a report outlining the optimal path to update the platform, taking into account user needs and business objectives.

IMPACT

We evaluated the user experience on the prioritized platform based on heuristics principles from the Norman Nielsen Group and key business KPIs. We validated the current state and highlighted key improvement opportunities.
We assessed the platform’s accessibility through a UX research perspective, following recommended practices of WCAG 2.1. We identified improvement opportunities in both user experience and code.
We defined user characteristics by leveraging insights from business understanding and survey data, among other sources.
Drawing from user evaluations and tests, we presented a report outlining the optimal path to update the platform, taking into account user needs and business objectives.

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